CV

Heather Welford

 

Telephone: 07778 267 145

TWITTER: @heatherwelford

Email: heathwel@blueyonder.co.uk


Other:

Co-wrote evaluation report on ante-natal education in Bosnia-Herzegovina, for UNICEF, from field work in Sarajevo and Banja Luka, published 2001.

Developing Baby Express: age-related parents' newsletter, piloted in Newcastle supported by a consortium of public bodies, and backed by Home Office, from 2003 to date. Now published by Best Beginnings charity.

Editing The Exchange, bulletin for Regeneration Exchange.

North East training for NCT Professional, the professional and training development arm of the National Childbirth Trust.

Editing Annual Review for IICQ, Neighbourhood management project in Blyth, Northumberland.

Devise and deliver parent education workshops for the Network for Caring (staff support for workers in UK Government's Department of Justice).

Occasional tutor at the Centre for Lifelong Learning, Newcastle and Sunderland Universities, teaching writing for publication.

Teaching adults on various courses such as writing for publication, learning with your child.

Devised and developed teaching programmes for NCT/University of Worcester, including online modules for practitioner professional development.

Campaign materials for Health Education Board for Scotland, backing TV ads for breastfeeding, consultant on video.

Written materials for NHS Health Scotland weight management project.

Written materials for NHS Health Scotland physical activity programme.

Ghostwriting book on healthy eating for a well-known TV doctor.

Edited award-winning special needs book for ERIC (Enuresis Resource and Information Centre).

Edited Don't Make Me Laugh - self-help with continence problems for Northumbria Health Care Trust.

Many appearances TV and radio. Fronted media tour for consumer product. Radio research. Presenter/producer for RSL radio stations.

Scriptwriter and director of health ed video 'Breastfeeding: something to be proud of' commissioned by Tyne&Wear Health Action Zone.

Scriptwriter and director of video Expecting more than one for Tamba, the Twins and Multiple Births Association.

Script writer with Audio Productions, promotions company.

Currently volunteer writer for Cochrane Collaboration, writing plain language summaries of medical research papers.


Publications:

Booklets for voluntary, professional and corporate bodies, including leaflets on travel, a guide for fathers, maternity choices, colic.

Patient leaflets for RCOG, and British Dental Health Foundation.


Books:

    The Illustrated Dictionary of Pregnancy and Birth (Unwin Hyman 1986, 1987)
    Complete Mothercare Manual (contrib; Conran 1987; 1994)
    Toilet Training and Bedwetting (Thorsons 1987, 1988)

    The A-Z of Feeding in the First Year (Unwin Hyman 1988)
    All Change (Health Visitors Association,1988,89,90,91)
    Guide to Baby Clothes and Equipment (Conran Octopus 1989)
    Sleep & Wakefulness (Conran Octopus 1990)
    Successful Potty Training (Harper Collins 1993; 1998)
    Feeding Your Child from 0-3 (HEA 1994)
    GH's Comp. Book of Parenting ( contrib; Ebury 1996)
    How to get a Good Night's Sleep (Thorsons 1995)
    Breastfeeding Facts Pack (HEBS, 1996)
    Breastfeeding: A Good Start (HEBS, 1997)
    Complete Book of Child Health (ed; Marshall Cavendish 1997)
    Marshall Health Guide to Pregnancy (Marshall Editions 1998)
    Readers Digest Pregnancy Book (1998 for USA , Canada)
    Ready Steady Baby (HEBS 1998)
    Stay Active, Stay Supple, Stay Healthy with Angela Rippon (Ebury 1998)
    Postnatal Depression (Thorsons 1998)
    Healthy Eating in Pregnancy (Ebury for Sainsbury's 1998)
    Healthy Eating for Your Child (Ebury for Sainsbury's 1998)
    Notes for facilitators, breastfeeding video (HEBS 1999)
    Marshall Factfiles x 2 - on sleep; on breastfeeding (Marshall Publishing 2000)
    Little Book of White Lies - weight management (HEBS, 2001)
    Feelings after birth (Harper Collins 2003)
    Teach Yourself Getting Pregnant (Harper Collins 2007, revised and updated as Take Control of Your Fertility 2009)
    Successful Infant Feeding (Carroll and Brown, 2011)

 

 

Employment:

1975-78 Newspapers, magazines in S. Wales and London.

1978-80 Asst editor, Parents magazine. Since 1980, freelance journalist, researcher and author, in all areas of the media. Contribute to newspapers, magazines and the web on health, family life, education, human interest.


Recent print clients include:  The Guardian, Independent, Daily Telegraph, Evening Standard, Sunday Post, Daily Mirror, Prima Baby,Tesco Baby Club, Practising Midwife, Community Practitioner,Right Start,Nursing Times, Home&School magazine, Junior Education,Yours, Health Plus, New Statesman,Independent Nurse, Weight Watchers magazine, Child Education, Sure Start magazine,Lighter Life magazine,Knitting magazine, The Knitter, My Weekly, Fabulous (Sun on Sunday) magazine.


Web clients include:

UKParents, BabyCentre, Planet Medica, Net Doctor, Dipex, The House Partnership (psychotherapy).

Managed the Community section of Freeserve's iCircle health channel, and also supplied a daily news item, uploading copy each day direct to the site.

Managed and produced editorial for major parenting website, for Huggies, published by Citrus publishing; chief content provider for Huggiesclub.com.

2001 - 2011 parenting content for BBC website, revised and updated several times.

2003: Ready Steady Baby on line : writer and content editor (published by NHS Health Scotland).

2012-2016: chief content provider and editor for NCT's web-based information centre on pregnancy, birth, parenting.


Agony:

1979 - 2000 edited the advice pages in Parents. Advice columnist Prima Baby, UKParents, Right Start, BBC North radio agony aunt.

1998-2010: editing 'Ask Us' for NCT's consumer website.


Contract publishing includes:

1993-1996 edited Natural Choice, published by Media Partners on behalf of Holland & Barrett.

1997-98 edited MP's Village Hotels' Leisure Time.

1998-2002 edited MPs' Health Today, for Natures Store wholesalers.

Wrote the 2000 and 2001 editions of Huggies Mother & Baby Club, for Citrus Publishing (on behalf of KC).

2008 wrote booklet to support and inform parents of prospective higher education students, for government via Consolidated PR.

2009 wrote parents' materials in webzine format for Procter and Gamble.

2014-2016 Baby Café newsletter for NCT


Marketing, PR and communications:

Media and communications training delivered to individuals and groups.

Marketing support for Procter & Gamble; Kimberly Clark; various PR companies inc major names in UK and Europe; educational case studies for educational software company; interviews for major Danish PR company on behalf of hearing aid client; in press: report for international PR company on use of innovative medications for pharma client.

Several years on board of directors for Mslexia magazine, the magazine for writing women; several years on RCOG consumer forum committee.


Education:

A levels - French, Spanish, English;  BA (hons) Italian Studies, 1975, Reading University; City & Guilds 7407: adult teaching qualification, 2005; MSc, Northumbria University, 2010


Personal:

Married to an educationist; three adult children; two grandchildren.

Grew up Tyneside. Returned to N.E. 1984 after 9 years in London.

Former school governor.

Long-serving volunteer and tutor with NCT.

Jive dancer.

Live part of the year in Nice, France.